UPDATED: The 2017 box office problem obviously has not gone unnoticed among Hollywood big wigs. Now, along with Brett Ratner, they believe they have found the source of the problem; Rotten Tomatoes. According to the NYT, some even want it destroyed!
Mr. Ratner’s sentiment was echoed almost daily in studio dining rooms all summer, although not for attribution, for fear of giving Rotten Tomatoes more credibility. Over lunch last month, the chief executive of a major movie company looked me in the eye and declared flatly that his mission was to destroy the review-aggregation site.
I also think that RT is a problem if not for the same reasons. Several times this year I’ve looked at a few movies which had been rated poorly on RT, which were in my opinion ‘watchable’, and I found that the negative critique was politically motivated. Rather than entertainment merit.
PREVIOUSLY: Things aren’t looking too good in old Hollywood. The box office this year is 6.3% behind 2016 and continues to fall behind 2015, 2013, and 2012. It’s worse if you consider than ticket prices and inflation are also rising.
The summer attendance for movies in America is also at a 25 year low. The overall summer box office is down 16% compared to 2016.
Among the worst flops were King Arthur: Legend of the Sword. Now even though it looks like crap, I’m not going to shit on that movie for certain, or its failure, for two reasons; Haven’t seen it and historical movies like this need to do better, next to vacuous CGI leotard kitsch.
That leads me to another point, a cursory look at the ten worst bombs doesn’t seem to show any leotard movies, but it does show the R-Rated Alien: Covenant.