Blade Runner 2049 was well received (including with us), but it didn’t do terribly well at the box office. Costing $300 to make (and market), it only pulled $92 million at the U.S. box office, with a further $259 million worldwide.
Now though the film appears to be finding legs on home media.
Released on DVD at Christmas and Blu-ray mid-January, the film has sold $3.8 million worth of DVDs and $18 million Blu-rays so far. That’s enough to make it the second strongest selling home media release of 2018 so far, behind It.
It was also R-rated, so both movies have hegemony as far as a rating goes at the top. There is no word on rental sales, but it’ll obviously only help Blade Runner 2049 as well.